FUNCTIONAL ANALYSIS OF THE SALES DEPARTMENT OF AN ELECTRONIC COMMERCE ENTERPRISE

Abstract

The article investigates and systematizes the functions of the sales department at e-commerce enterprises with plans for further use in the development of a project to create a decision support system for the sales department. The analysis was carried out using the methods of systematization, generalization, functional analysis and graphical representation of processes and relationships in the Unified Modeling Language. The main functions of any sales department at a trading enterprise, as well as additional functions that take into account the specifics of the activities of e-commerce enterprises, are highlighted. The interrelationships of the divisions of the sales department at e-commerce enterprises were studied. The concepts, features and problems of the functioning of the sales department at e-commerce enterprises are analyzed. One of the main problematic aspects of the functioning of the sales department at an e-commerce enterprise is the variety of existing structures depending on the type of enterprise and the personal vision of the entrepreneur, as a result of the lack of a single effective system for creating a sales department at an e-commerce enterprise. It was determined that all the mentioned shortcomings make it difficult to create an effective sales department at e-commerce enterprises and, as a result, significantly affect the profitability and economic attractiveness of such enterprises. In order to systematize the functions of one of the most important for generating profit divisions of the enterprise, a model of representation of functional processes and internal relationships was developed using the Unified Modeling Language. The results of the conducted functional analysis of the sales department at e-commerce enterprises are planned to be used to develop a project for a corresponding automated decision support system.