Abstract
In 1965, the International Public Relations Association (IPRA) adopted the International Code of Ethics, which became known as the Code of Athens (IPRA, 2001). The Code was authored by Lucien Matrat, a French public relations pioneer, and reflected a hopeful, post-World War 2 ethical framework with its strong linkage to the United Nation's Universal Declaration of Human Rights of 1948 (IPRA, 1994). A code of ethics was an early strategic imperative of IPRA, established 10 years before, and was coupled with a Code of Conduct, known as the Code of Venice of 1961 (IPRA, 1961, IPRA, 2009). Both codes were adopted by many national public relations associations and widely promoted.
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