Abstract
With recent downsizing of talented professionals and the power of globalization to provide opportunities for more underdeveloped countries, the gig economy is a source of influence in today�s generation of professionals. Online outsourcing media have shown to be valuable resources for companies who need a specific set of skills for a limited period. This case study evaluates Upwork.com, one of the leading freelance websites in the gig economy; this article provides insights on how others should evaluate the power of this new economy in terms of opportunities for small businesses, entrepreneurs, and freelancers. Upwork has led the pack by providing a flexible platform for freelancers worldwide, including coders, writers, and web developers, putting businesses in touch with reasonably priced workers. The study begins by exploring the attributes of the gig economy. Data collection is achieved through qualitative analysis. The application of these conclusions could increase the survival rate of new freelancers on Upwork.com and in the gig economy. The study is significant because this research widens contemporary assumptions about strategic thinking for individuals engaged in e-commerce.
Highlights
With the large number of struggling artists who seek to advertise their skills in the open market, Upwork provides a direct connection to customers in need of specific services
Researchers were able to gain new insight related to organizations operating in the gig economy
For Upwork to maintain their lead in the freelance gig economy sector, they should carefully monitor the changes that may be coming in government and employment policies
Summary
With the large number of struggling artists who seek to advertise their skills in the open market, Upwork provides a direct connection to customers in need of specific services. Businesses can tap into a global market to obtain the necessary professional services beyond their own local markets This global marketplace has allowed freelancers, often called contractors, to cast a broader net in hopes of finding more work. Good professional reputations are created when companies or individuals take their time in looking for the proper contractor and make their needs explicitly clear; the contractor meets their specifications within the specified period. In these cases, everyone involved feels as though value exists in the transactions. When you create a forum that benefits everyone involved and set certain standards within that forum, there is real potential for growth
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