Abstract
With the reduced price of fuel, consumers, many of whom have waited to purchase new family cars, seem to be demanding larger, lower-efficiency automobiles. This demand, however, has placed the two largest domestic automobile manufacturers in a bind caused by the conflict between regulations requiring small, more fuel-efficient cars and market demand for larger cars. An exploration of fuel price as a major determinant in consumer auto-buying choice and its related impact on future automobile technological innovation is necessary. Therefore, a prognosis on the future relationships among technological innovation, the industrial dilemma, consumer choice, and future policy has been set forth here. Preliminary results show that the United States should plan now for alternative ways for future improving auto fuel economy to aid in the management of this ultimately limited, nonrenewable resource-oil.
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