Abstract
In this study, I examined the linguistic features of advertisements, specifically the lexical features used in online advertisements of plant sellers and their merging combination of lexical features. I utilized the summative content analysis design to gather and analyze data. The data source of this research were the online advertisements of the top five plant sellers in one of the cities in Bukidnon. The inter-coders used a code book as an instrument in the analysis. The results showed that the most frequent lexical features used in the online advertisements were simple vocabulary, glamorization, and merging combinations. I conclude that online sellers use simple words and glamorization to enhance their advertisement. Furthermore, their advertisements display combined lexical features. I recommended that future researchers explore the structure of advertisements and the accompanying images of different products sold online for further development of this study.
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