Abstract
This study explores the idea of frugal business model innovation, with a particular emphasis on the Aravind Eye Care System in Indian emerging market as an excellent case study. The creation of affordable solutions that address the needs of marginalised communities is referred to as frugal innovation. Aravind Eye Care System, well-known for its accomplishments in offering premium eye care services at reasonable costs, has attained outstanding results by virtue of its creative and long-lasting business model. This book chapter looks at the essential elements of Aravind's frugal business model innovation, investigates the reasons behind its success, and provides analysis of the implications for other companies looking to use comparable strategy.
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