Frontier exploration of internet thinking and case study

Abstract

Traditional enterprises should change their marketing strategy, business model, organizational structure and etc. to cope with the new market in the Internet age. Duo to the above requirement, the conception of Internet Thinking (IT) is created in China. Although many scholars have done a lot of research on this field about the company operating at the context of Internet and a few Chinese researchers begin to pay attention to Internet Thinking. The existing research focused on the specific points without a systematic view. This paper try to integrate different points of view and combine with the practice of Chinese market to figure out what is Internet Thinking. The first, some key words of Internet Thinking are extracted from literature review and practice in business world; the second, the components involved are analyzed and the definition is given; at last, the company of Xiaomi will be taken as the case to test the model.