Abstract
The beginning of the innovation process also known as Front End of Innovation (FEI) is an important contributor to the successful development of new products and the business success. The present study aims at giving an overview of how the FEI concept has been handled over the years, by identifying the focus of the research conducted in this domain knowledge. To this end, this study unfolds an encompassing perspective by developing an analysis of existing publications against two FEI Reference Models. This analysis comprised of the compilation, selection, and review of the content of 169 publications concerning the Front End of Innovation. The period of analysis covered all years until 2015. Evidence shows that this topic has received greater attention in the recent years both regarding depth and the number of publications. However, there are still pending gaps in the literature that are highlighted in this paper. The topics addressing organisational issues were the ones that received more attention.
Highlights
Despite considerable investment in New Product Development (NPD), success rates of NPD are generally below 25% (Evanschitzky et al, 2012)
This process is typically divided into three phases: The Fuzzy Front End (FFE) ending with the so-called Concept Development, the New Product Development (NPD) process and the Commercialization (Koen et al, 2002)
He further shows how the first stages of the innovation process are critical because the front-end performance impacts product success, time to market, market penetration, and financial performance (Markham, 2013). In this context that stresses the relevance of the Front End of Innovation (FEI), this review aims at providing an overview about how the FEI concept has been unfolding over the years by identifying the focus of the research conducted in this domain knowledge
Summary
Despite considerable investment in New Product Development (NPD), success rates of NPD are generally below 25% (Evanschitzky et al, 2012). Any firm aiming at competing on innovation needs to be proficient in all phases of the NPD process (Khurana and Rosenthal, 1998). This process is typically divided into three phases: The Fuzzy Front End (FFE) ending with the so-called Concept Development, the New Product Development (NPD) process and the Commercialization (Koen et al, 2002). In his paper on the impact of front-end innovation activities on product performance, Markham shows that the Front-end success is the strongest independent predictor of all of the NPD performance
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