Abstract

Abstract Although globalization brings different countries and cultures in closer and closer contact, people are still sensitive when it comes to aspects such as cultural specificity or ethnicity. The collapse of communism and the extension of the European Union have determined an increase of interest in Romania’s image, both on the part of foreigners and of Romanians themselves. The purpose of this paper is to follow the development of Romania’s image in English travelogues in the last hundred years, its evolution from a land of “woods and water” in the pre-communist era to a “grand bazaar” in the post-communist one, with clear attempts, in recent years, to re-discover a more idyllic picture of the country, one that should encourage ecological tourism. The article is also intended to illustrate the extra-textual (historical, economic, cultural) factors that have impacted, in different ways, on this image evolution.

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