Abstract
The Voortrekker Monument Military festival is one of several military festivals held in South Africa. This study sought to determine the travel motives and life domain effects on the quality-of-life of visitors. Data were gathered from 330 visitors on their travel motives, overall life domains, and quality-of-life. Structural Equation Modelling analysis indicated a positive linear relationship between the visitors’ travel motives, life domains (social-life, leisure-life, and self-life), life domains overall, and quality-of-life; all of which attained good reliabilities. The findings indicate that a visit to a military heritage festival has a positive effect on visitors’ quality-of-life. This research adds to literature in the social sciences, positive psychology, and quality-of-life.
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