Abstract
In response to the burgeoning Chinese Internet and mobile Internet landscape, new media has consistently undergone rapid evolution, subsequently ushering in a novel era for Chinese documentary filmmaking. As the documentary genre coalesces with new media, the emergent works, specifically designed for audiences in the digital age, are termed new media documentaries. These productions distinguish themselves from conventional documentaries in several ways, including investment and production by Internet companies, utilisation of innovative broadcasting techniques, and adoption of unconventional narrative structures. Moreover, new media documentaries strive to expand their business models and audience reach, as well as actively promote Chinese culture and values domestically. In this article, we examine and deliberate the influence of Chinese new media documentaries on the nations cultural landscape.
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