Abstract

Media attention is a crucial resource for demonstrators seeking to influence policy. This article assesses the determinants of television coverage for protest events. Police archive data for the city of Brussels is compared to newscast data of the biggest public and commercial station in Belgium (2003-2010). Results show that few demonstrations pass the television gates (11%). Above all, protest size accounts for newsworthiness. Disruptive and symbolic actions also attract the media spotlight, confirming drama and visuals as critical television news values. Whereas symbolism matters for media presence, it does not hold for headline (prominence) or length of coverage (volume). New social movements are especially likely to stage symbolic actions. As a consequence, their presence on the screen is less a function of their numeric weight in the street. Distinctive selection mechanisms are at work on the commercial and public broadcaster, suggesting that media ownership matters for news selection.

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