Abstract
This paper explores changing tourist practices in an ethnic tourism destination in Yunnan, China. The recent trend of focusing on the “self” rather than the folkloristic representation of the “other” is related to shifting governance strategies in China allowing for increased individual freedoms in domains of leisure and consumption. The fashioning of these new “selves” and their representation in tourist photography becomes a crucial aspect in place making and the shaping of modern touristic landscapes in rural destinations.
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