Abstract
With the promotion of reform and opening-up policy, Chinese mass culture has had great influence on China, and caused great changes in the past 40 years. Compared with office culture and elite culture, mass culture has been one of the most profound and extensive cultures affecting the Chinese public, which affects people's world outlook, view of life, values, but also made sound economic sense. This paper will analyze the absence of Chinese popular culture at the beginning of the 21st century, Li yuchun phenomenon and its producing process, This discusses the significance of Li Yuchun's rise to celebrity symbol for contemporary Chinese popular culture.
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