From the Incoming Editor

Abstract

© 2011, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic) Journal of Marketing Vol. 75 (July 2011), 1–2 1 I am honored to be serving as editor of the Journal of Marketing (JM). I thank prior editors, editorial review board (ERB) members, ad hoc reviewers, and authors for their contributions in making JM a premier scholarly journal. Authors from all over the world are increasingly submitting their manuscripts to JM because of its large and diverse readership, impact, and status in marketing and related disciplines. I give special thanks to Ajay Kohli for his efforts as immediate past editor. His confidence in naming me a coeditor during his term and his guidance in helping me grasp what it takes to be an outstanding editor will always be greatly appreciated. My overarching goals as editor of JM are to publish articles that (1) advance the science and practice of marketing and (2) serve as a bridge between the scholarly and the practical. Accordingly, I am committed to publishing a diverse array of articles centering on any topic of relevance to our discipline utilizing any method. In particular, articles that provide novel insights based on a rigorous theoretical and methodological approach with broad appeal to both academicians and practitioners will be highly valued during my editorship. My job is to ensure that knowledge development in the marketing discipline is significantly advanced through articles published in JM. In reaching for these overarching editorial goals, I am focusing my efforts in achieving five specific objectives. My first objective is to ensure strong content in articles published in JM through effective management of the review process. For the first time, an area editor (AE) structure has been implemented at JM. I have named the following 21 highly regarded marketing scholars as AEs: