From Subculture to Mass Culture? How Hanfu Became a Focus of Cultural Policy under Xis Administration

Abstract

Hanfu, represented as a prominent aspect of traditional culture, has gained immense popularity within Chinese society, particularly under the leadership of Xi Jinping. In comparison to his predecessors, Xi Jinping has demonstrated an unprecedented emphasis on culture. Based on the three self-confidences proposed by Hu Jintao, cultural confidence was added by Xi, thereby expanding the Party Central Committees theory of state governance to encompass four confidences. It is worth mentioning that the discourse culture in Xis context has differentiated from the predecessors, which refers to the deficiencies that need to be paid attention to match rapid economic development. However, Xis administration has clearly pointing the influential object of soft power, particularly traditional culture. Within this context, Hanfu has gradually transitioned from a subculture predominantly embraced by the youth to a mainstream cultural symbol endorsed by the government in last two decades. In Chinas present cultural policy, Hanfu assumes a pivotal role as a quintessential representation of traditional culture. The Chinese governments stance on Hanfus gradual revival has been influenced by three key factors: public sentiment, market demand and response, and Chinas global reputation.