Abstract
PurposeThis article aims to build on the unique relationship between stories and organizations to explore the use of stories as strategy and strategy as stories.Design/methodology/approachFirst, various uses of stories as strategy are explored. This is followed by an application example from the US Department of Navy. Finally, some potential concerns are addressed.FindingsStories may be used as a specific strategy themselves, in support of a particular strategy, as part of a generic strategy of learning as one goes, or to jump‐start a new strategy.Originality/valueThis work offers new ways to strategically engage the use of stories as strategies for knowledge transfer and organizational learning.
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