Abstract
Multiple and complex factors determine people's energy use behavior. However, policies designed to affect individual energy use behavior focus mostly on a limited number of micro, short-run and easily manipulable variables. These have produced limited response. A theoretical framework is proposed in this paper that attempts to provide a comprehensive and integrative view of energy use behavior. The framework examines variables that create and maintain particular types and intensities of energy use behavior. Based on this framework, implications for energy policies and their potential effectiveness have been drawn.
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