Abstract
From Social Marketing to Societal Perversion: History of Hometown Tax in Japan
Highlights
Social expectations from marketing have increased in the recent past (Kotler and Lee 2006; 2009)
This paper considers social marketing from a critical perspective
This paper considers social marketing from a critical perspective, referring to the history of donation system named hometown tax in Japan
Summary
Yuichiro and Mizukoshi, Kosuke (2018) "From Social Marketing to Societal Perversion: History of Hometown Tax in Japan," Markets, Globalization & Development Review: Vol 3: No 1, Article 3. This article is available in Markets, Globalization & Development Review: https://digitalcommons.uri.edu/mgdr/vol3/iss1/3
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