Abstract
In line with Mahatma Gandhi’s Swadeshi movement in India, the Communes in China, and the Kibbutzim in Israel, as opposed to the calculated economies of scale of steel and cotton mills in England, E. F. Schumacher (1973) “intoned” Small Is Beautiful: A Study of Economics as if People Mattered. Just about a decade later, the first Grameen Bank was formally established in Bangladesh. Three plus decades past Schumacher, C. K. Prahalad (2004) published The Fortune at the Bottom of the Pyramid. There is a secure connection among Schumacher, Yunus, and Prahalad: Needs of the less fortunate at the corporate and public levels must urgently be addressed. This sequel builds upon these connections to suggest a business (and economic) management model for the future of global society, as if people mattered.
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