Abstract
In 1999, after developing and installing over 170 revenue management (RM) systems for more than 70 airlines, PROS Revenue Management, Inc. had the opportunity to develop RM systems for three companies in nonairline industries. PROS research and design department designed the opportunity analysis study (OAS), a mix of OR/MS, consulting, and software development practices to determine the applicability of RM in new business situations. PROS executed OASs with the three companies. In all three cases, the OAS supported the value of RM and led to contracts for implementation of RM systems.
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