Abstract
A ‘mobile laboratory about urban life’, the BMW Guggenheim Lab was an ambitious joint initiative of the Solomon R. Guggenheim Foundation and the BMW Group. It operated for about two years from August 2011, travelling three cities – from New York to Berlin and finally Mumbai. This article is focused on the design of its graphic identity, especially its dynamic, interactive logo system driven by public participation. The authors – the designers of the identity – discuss the conceptual background and the design process, as well as provide a critical reflection on the social implications of the system.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
