Abstract

This chapter starts with an autobiographical account of my experience of creating communication programmes within sustainable development projects in rural Africa. It charts the evolution of a participatory approach before turning to investigations into the way people learn in such settings. I then apply the resulting view of learning as a complex process of dialogue primarily relying on known and trusted sources to other rural communication programmes. Noting that accounts of these projects have largely relied on empirical evidence, the second part of the chapter represents a search for appropriate theoretical underpinning. I show that the concepts of zone of proximal development (ZPD) and legitimate peripheral participation are relevant to the project experience, while possible limitations in these approaches are tackled by the application of cultural-historical activity theory (CHAT). In conclusion, I note that the principles of situated learning and activity theory resonate strongly with real-world examples of education for sustainable development and suggest that although hitherto separate, they might become more closely aligned – albeit with a few words of caution.

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