Abstract
Purpose – The purpose of this paper is to disseminate the learning from the positive ageing and positive living projects of the Beth Johnson Foundation (BJF) and to contribute to the discourse around ageing and older people. Design/methodology/approach – The content for this case study was drawn from evidence gathering activities with different generations of older people, with key stakeholders, commissioners and policy makers. This was supported by extensive desk top analysis of information and research on the subjects of positive and active ageing. Findings – This case study examines the key elements of positive ageing within a life course context and explores the language and culture around ageing. It makes some recommendations, based on practice, that support a change in the dialogue around ageing from positive ageing to positive living. Practical implications – This approach is of interest to all citizens, to those who work with older people, to commissioners and to decision makers. It promotes a multi-generational approach to the co-design of services. It supports prevention, health promotion and appropriate interventions which are not based on age. It also, therefore, promotes ageing as a “natural” part of the life course, challenges negative stereotypes around ageing and ensures accessible, inclusive and quality services. Social implications – The content and conclusions of the case study challenge some of the traditional thinking and approaches around ageing and recommend a more inclusive approach to service design and delivery. The case study also addresses some of the issues around the language used and the culture around ageing which will contribute to a more forward thinking approach. Originality/value – This is an original case study based on the work of the BJF over a ten year period as it developed its’ Positive Ageing and Positive Living programmes. BJF has been at the forefront of the positive ageing movement by developing mid-life programmes of work and is acknowledged as an expert organisation in the field of intergenerational (and now multi-generational) practice and age friendly communities.
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