Abstract
Trust continues to be a major focus of information systems research as technology pushes further into both our personal and professional lives. However, little attention has been paid to how personal use of technology influences professional trust in its value for modern business processes such as business analytics activities. We conduct an empirical study to examine whether emotional trust formed by personal use of technology impacts workplace trust in business analytics activities. In the context of personal use of social media technology, we examine trust as an antecedent to adoption and look at whether trust in social media will lead to a perceived relative advantage for its use in business analytics processes. Our findings suggest that personal use-based emotional trust influences the trust in social media-based business analytics processes. Additionally, we find evidence suggesting that trust towards social media communities affect the perceived advantage of using social media in analytics.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Social and Humanistic Computing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
