From Personal Responsibility to Political Mobilization: Using Attribution Frames to Overcome Policy Feedback Effects

Abstract

Public policies that promote personal responsibility while minimizing government responsibility are a key feature of modern American political economy. They can decrease Americans’ political participation on a given issue, with detrimental consequences for the wellbeing of economically insecure families. Can this pattern be overcome? I argue that attribution frames highlighting government’s role in and responsibility for policies may increase people’s propensity for political action on an issue, but only if the frame can increase the salience of their preexisting beliefs about government intervention. Drawing on the case of consumer financial protection, I administer an experiment to determine the effect of attribution framing on people’s willingness to act in support of a popular banking reform. I find that helping people draw parallels between an issue they feel responsibility for and one they accept government responsibility for can boost political engagement on behalf of the original policy.