Abstract
AbstractThe 2011 Hearst Philippine Biodiversity Expedition was the largest ever launched by the California Academy of Sciences, and was also the largest and most diverse expedition to ever take place in the Philippines. Filipino collaboration and participation were vitally important from the outset. Scientists of both nations documented biodiversity in a variety of habitats and across multiple biological disciplines, identifying more than 500 species new to science. The expedition also modeled a new way of embedding substantial educational outreach and media coverage, and promoting conservation actions. More than 900 people attended educational events in the Philippines. Extensive television, radio, online, and print media coverage occurred both in the Philippines and in the U.S. during the expedition and after. A conference at the end shared preliminary results among scientists, educators, policy makers, and media, before the Academy team even left the country.
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