From On-site to Memory: Study on the Spatial Characteristics of Tourists’ Emotional Experiences

Abstract

ABSTRACT As an important component of the travel experience, tourists’ emotional experience plays a key role in tourists’ satisfaction and behavioral intentions. This research starts from two perspectives of on-site emotional experience and memory emotional experience and combines the emotional profile with the individual’s spatial and temporal activities to understand the individual’s travel experience more deeply. This study takes the Emperor Qinshihuang’s Mausoleum Site Museum as a case study, obtains multi-source research data through offline field investigation and online web crawlers, and explores tourists’ emotional experiences from two perspectives of on-site emotion and memory emotion. This study draws the emotional map of tourists in the scenic area based on the characteristics of the types of emotional experience and the law of time and space in the scenic area.