Abstract
NADRA Group was founded in 1991 by Ukrainian geologists. Over time, NADRA Group has transformed into an international group of affiliated service companies that provided high-tech services to production companies. NADRA Group has employed more than one and a half thousand employees, and then the International Hub for natural resources was established on its basis, which brought together hundreds of partner companies, which led to the transition from linear to network business and signifi cantly expanded the activities. Subsequently, the activity of NADRA Group has spread to all natural capital and overcoming environmental and social challenges of the XXI century. Signifi cant expansion of the company’s business has led to the transition to the platform business and re-branding of the company into GEO Hub. Throughout its 30 years of operation, the company has worked in the stressful conditions of the transition from a planned to a market economy, being able to mobilize in time and systematically demonstrate new opportunities, concentrating on the new and achieving what was previously considered impossible.
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