Abstract
This article introduces the special section of ‘‘Extending Service-Dominant Logic’’ in this journal, which is part of jointly published special sections in the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, and Marketing Theory on the same topic, all based on articles developed from manuscripts submitted to the Forum on Markets and Marketing in Sydney, Australia. It links the three articles in this issue and also links the associated macro-, meso-, and microperspectives.
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