Abstract
Providing experiences for families have become increasingly important for many organisations in recent years. These increases may be due, in part, to the fact that more families are seeking opportunities together, and because many organisations are attempting to appeal to more customers and increase their revenue in economically challenging times. The purpose of this study was to develop a framework of family accessibility that can be used to meet families’ needs and facilitate enjoyable experiences for all family members in a variety of settings. A collective case study was conducted that examined Disney, IKEA and Max and Cheese. Multiple sources of data were obtained from each organisation. Using the main themes and overall theme that emerged from the data, a family accessibility conceptual framework was developed. This framework has important implications for businesses that are looking for innovative ways to facilitate enjoyable family experiences and increase satisfaction of family customers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
