Abstract
I may get my account of Joan Woodward wrong because I am relying on my memory of decades-old events, and others may be more accurate. Joan was, I believe, teaching at a technical university when she was asked to do a survey of a number of Midland firms in terms of industrial policy. It was an odd choice for a female professor with an Oxford degree in medieval history, with no background in industrial policy let alone organizational theory. This may have been her advantage. She came to the task without the medieval theories of organizations that reigned. She looked at these firms in a way that no one in organizational theory had before. She wrote a preliminary report that said that because they use different technologies, they had different structures; the most successful matched their structures to their technologies – routine processes allowed centralized control, nonroutine ones required decentralization, to put it crudely.
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