Abstract
PurposeThe paper plans to explore the global environment and its implications for new product developers.Design/methodology/approachThe case was written after in‐depth interviews with company managers.FindingsThe paper provides information and action approaches to new product developers engaged in global marketing.Research limitations/implicationsAs with most case studies, the situation, industry response and results are pertinent to this particular company. There may be limitations in generalizing to other industries or other countries.Practical implicationsThe paper demonstrates a competitive approach to new product development and marketing strategy. It serves as an example of one technique to compete in industrial marketing.Originality/valueThe case reflects an innovative attempt to increase customer service, decrease cost and increase competitiveness in an industrial setting. The specific techniques and decisions represent a potentially valuable response to global competitiveness.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
