From Learning to Earning: An Impact Evaluation of the Digital Opportunity Trust Entrepreneurship Training

Abstract

Business and entrepreneurship training programs have become popular interventions intended to boost the profits of small businesses around the world. Despite their popularity, rigorous evidence on the impact of entrepreneurship training programs is thin. Indeed, a recent systematic review of published literature on entrepreneurship training noted that although entrepreneurship training programs are widely distributed and attended by tens of thousands of entrepreneurs globally, the majority of these programs have not yet been evaluated and thus their effects have not been verified. In October-November 2014 baseline data on 800 female entrepreneurs in Mekelle was collected. 400 of these female entrepreneurs were randomly assigned to the treatment group and offered to participate in the Digital Opportunity Trust (DOT) training immediately and the other 400 entrepreneurs were assigned to the control group and had to wait a minimum of 12 months before being offered the training. The first round of training was offered to the treatment group from January 2015 in half-day sessions over a period of 15 to 20 days at no cost to the participants, so that entrepreneurs could complete the training while continuing to attend to their businesses on a daily basis. From January to March 2016, approximately one year after the treatment group was offered the training, the research team followed-up with 729 female entrepreneurs of the original sample. The results in this policy note are intention-to-treat (ITT) impacts, i.e. the impact of being offered training, using the midline survey data. The preliminary results from this study confirm that a more innovative (non-cognitive skills based) type of business training can more effectively support women’s businesses. Additionally, participants of the DOT entrepreneurship training tend to be the lower performing businesses (measured by business profits), so reaching the higher performing businesses may require other training delivery mechanisms such as on-site consulting or coaching. This finding has particular relevance for those programs that are targeting specific types of entrepreneurs. Further research will rigorously examine the longer run impacts of the program and will attempt to uncover the missing piece of the puzzle of how entrepreneurs translate business training into business success.