Abstract
This paper will consider new ways in which digital technologies emerge as possible narratives of citizen empowerment, and explores the notion of convergence as digital connectivity and cultural interaction. Before appearing in the field of technology, the idea of convergence was known in the cultural sphere through the idea of interculturality, which refers to the impossibility of cultural diversity understood from above. Interculturality is desired or regulated on the fringes of processes of communication between different cultures and interactions between local organizations, national institutions, global information flows and decision‐making processes. If communication proves to be asymmetric, it implies not only new forms of political and cultural hegemony, but also new forms of political and cultural resistance and reinvention.
Highlights
This paper will consider new ways in which digital technologies emerge as possible narratives of citizen empowerment, and explores the notion of convergence as digital connectivity and cultural interaction.
In the face of the consensus with which Habermas (1989) identifies communicative reason, free of political contradictions that technological and commercial media bring, what we need to decipher is the communicational hegemony of the market bringing about a new model of society in which communication/information ends up being the most effective driver in terms of excluding or including cultures, whether ethnic, national or local, into/from market space/time.
An ecosystem in which audiovisual experience thrown into confusion by the digital revolution points towards the shaping of a cultural visibility which is today the strategic setting for a decisive political battle against the old and exclusive power of the letter which, for over a century and a half, has failed to recognize the difference and the richness of the oral and visual elements of culture, those same elements that link their memories to virtual imaginings in order to give new meaning and new form to cultural traditions.
Summary
This paper will consider new ways in which digital technologies emerge as possible narratives of citizen empowerment, and explores the notion of convergence as digital connectivity and cultural interaction.
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