Abstract
The paper analyses the spread of QAnon adjacent conspiracy narratives in Czech and Slovak speaking digital spaces, with focus on influencers communities on social media (TikTok, Instagram). Based on case study of a two specific narratives about COVID-19 and the anti-covid vaccines, it proposes a 5-step structure of how conspiracy content moves from a) English to non-English speaking contexts online and b) accross platforms, from fringe to mainstream spaces. It focuses on the role of influencers and digital opinion leaders in mainstreaming fringe political content and analyses how both political and lifestyle influencers adopt the role of cultural translators in the process. The paper is based on mixed method approach, combining digital ethnography and ethnographic content analysis.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
