Abstract
It has been argued that in terms of local economic development, the fortress city of Johannesburg is seeking to transform itself into a creative city. The initiatives which I examined in the process of assessing the potential of Johannesburg to become a centre for cultural and media excellence all had the common vision of Johannesburg at the centre of the African renaissance. Not only did the interviewees express the desire for Johannesburg to become the most competitive city in the country, they extended this desire to the whole of Africa.
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