From Fast Fashion to Sustainable Innovation: Managing the Social and Environmental Impact of Fashion Tech

Abstract

Mirroring Elizabeth Cline's sentiment - garments reflect values and shape realities - this research confronts the harsh reality of fast fashion's environmental and social footprint. However, hope blossoms in the form of fashion technology (FT). Drawing upon case studies, academic research, and industry reports, this paper meticulously analyzes the transformative journey from unsustainable practices to a future where responsible production, driven by eco-friendly materials and ethical labor practices (Fletcher, 2012; Bocken et al., 2016), reigns supreme. Cutting-edge technologies like 3D printing, smart textiles, and block chain interweave throughout the value chain, amplifying sustainability's reach (Gunnarsdóttir et al., 2020; Choi & Chung, 2021). Yet, true transformation relies on empowered consumers, their conscious choices fueled by research and education, shaping industry practices and demanding sustainable alternatives (Fletcher, 2017; Chapman, 2012). Finally, collaborative efforts between diverse stakeholders - fashion brands, technology developers, policymakers, and consumers (Bhowmik & Chakraborty, 2017; Sen, 2020) - unlock FT's true potential, weaving a more responsible and sustainable fashion ecosystem. By embracing such synergy, we can transform garments from mere threads into symbols of environmental responsibility and social justice, reimagining the industry as a beacon of hope for a greener, more equitable future.