Abstract
The effects of company-stimulated antecedents of developing relationship quality have been widely examined. This study aims to take this further, developing a triadic reciprocal-causation model to investigate how customer-created cognition influences relationship quality and ensuing perceived performance in exhibitions. The results of partial least squares analysis on data collected from 395 exhibitors in Macau indicate that exhibitor engagement readiness positively influences three components of relationship quality (satisfaction, trust, and commitment) and that three components positively influence the perceived performance of exhibitions. Furthermore, the results of the multi-group analysis indicate the effect of trust on the commitment of business show exhibitors is higher than that of public show exhibitors. The study illustrates the synthesis of the relationship quality theory, customer engagement theory, and social cognitive theory. This alters our current understanding of relationship quality in the event setting. It also provides recommendations for stakeholders to maintain relationship quality to improve performance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
