Abstract
This case discusses the challenges facing the music recording industry through the eyes of two of its most influential trade associations: the RIAA and the IFPI. First, readers of the case will learn about (a) the history of the music recording industry and how new emerging and innovative technologies can impact individual organizations or entire industries and (b) the music industry value chain and its various stakeholders, for example, record labels, artists, composers, distributors, and retailers. Second, they will learn about (a) the strategic opportunities and business models being unleashed by the new emerging technologies, for example, MP3 and peer-to-peer networks, and (b)the challenges facing music industry trade associations, such as the RIAA and the IFPI in protecting copyright in a digital age, reconciling conflicting goals of its members, and implementing new business models.
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