From digital native to digital apprentice. A case study of the transmedia skills and informal learning strategies of adolescents in Spain

Abstract

ABSTRACTThis article presents the results of the Spanish context of a study carried out with adolescents within the Transmedia Literacy project (European Union). The aim of the article is to identify the transmedia skills that teenagers have and the informal learning strategies carried out to acquire them. The results show that teenagers have different transmedia skills, but they have them to very varying degrees. Their acquisition of these skills is conditioned by their motivations, attitudes and their context. YouTube is a key source of information and learning of transmedia skills among the Spanish adolescents of the study. The study findings show that young people rely mostly on ‘imitation’ and ‘learning by teaching’ strategies to learn new skills. Based on these results the myth of the digital native is deconstructed and the concept of ‘digital apprentice’ is considered.