Abstract
The grounded theory methodology (GTM) has been labeled the epitome of qualitative research because it represents one of the main approaches for building theory in entrepreneurship research. However, studies vary greatly in their application of GTM and its procedures. The purpose of this article is to scrutinize the use of GTM in entrepreneurship research. To this end, we analyzed 135 GTM-based articles across 15 major entrepreneurship and management journals. This paper extends entrepreneurship research by empirically examining the use of GTM, finding content-related and methodological developments in this realm. We discuss the importance of GTM for the past and future development of entrepreneurship research.
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