Abstract
The aim of this paper is to assess whether in the banking sector there is an effective coherence between corporate social responsibility statements frequently made in communication policies and banks' actual practice. This will be illustrated by comparing Scandinavian banks' CSR policies and the structure of their balance sheets. The results show that only the business practice of the so–called ethical banks is fully consistent with their CSR discourse. To conclude, some insights are offered regarding the role that these particular institutions might potentially play as a source of inspiration for the reform of the financial system.
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