Abstract
This paper chronicles the process of football’s commodification in Israel. The contours of the football story in Israel were sketched by the dominant society. In 1948, the year the State of Israel was established, football was a political–community project. The local club was controlled by the club’s members and by the specific sports federation (there were three state-wide political federations), which was affiliated with a particular political party in Israel. Many of the fans, who were also members of the club, were involved in electing the club’s management. This correlation between politics and football was natural at that time because during the first decades of the State, politics was the dominant force in Israeli society. In the late 1980s, when Israel became a capitalist society and the dominant force in society shifted from politics to the economy, football’s status changed; clubs of the first and the second leagues were privatized, players were purchased and sold by their exchange value, and many fans turned into customers. Israeli football eventually became commodified.
Published Version
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