Abstract
This article examines the mediating effect of passion on the relationship between the cognitive style of students and their creative achievement in the design field. Previous studies demonstrated the relationship between cognitive style and creativity. The additional hypothesis in this article is that passion has a mediating effect in the process. Moreover, the communicative competence factor serves as a control variable in providing a fuller discussion. A total of 276 design students took part in a questionnaire survey. The estimation results from both the hierarchical regression analysis and structural equation model show that harmonious passion is positively related to creative achievement, but that obsessive passion is not. Harmonious passion plays a mediating role between innovative cognitive style and creative achievement. Further implications of our findings for design and education are discussed.
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