Abstract
Purpose: Recruiting participants is essential for all clinical trials. Social media platforms, such as Facebook, offer the opportunity to recruit participant through paid advertisements. These ad campaigns may be a cost-effective approach to recruiting participants, that can cost upwards of $200 per enrolled participant. However, little is known about the extent to which “clicks” on social media ads translates to actual consent and enrollment of participants who meet study criteria. Understanding this is especially important for remote interventions, such as telehealth-based studies, which open the possibility to recruit over large geographical areas and are becoming more common for the treatment of osteoarthritis (OA).
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