Abstract
Recently, mobile commerce started to attract the interest of workers in the commercial sector for ease of application, where people can buy and sell items at the same time by using the internet on a mobile phone. Therefore, this research aims to investigate the extent of citizens' confidence and trust in m-commerce. The study reveals how m-commerce process over time changes the role of trading from the traditional way to the electronic one. The objective of this study is to determine the impact of trust, ease of use on satisfaction in m-commerce among citizens. Data of this research was collected from teaching staff, employees, and students and they numbered 216, the result indicates that there is a positive relationship between research model variables and that all antecedents affected citizens toward the satisfaction of m-commerce.
Highlights
There is no doubt today that buying and selling via mobile devices plays a major role in companies budget around the world (Alkafagi, Salameh, & Abu-AlSondos, 2019; Blilat & Ibriz, 2020). e-commerce has recently emerged, and is spreading rapidly
H1.There is a strong association between customer trustand m-commerce customer satisfaction
H2.There is a strong association between customer ease of use and m-commerce customer satisfaction
Summary
There is no doubt today that buying and selling via mobile devices plays a major role in companies budget around the world (Alkafagi, Salameh, & Abu-AlSondos, 2019; Blilat & Ibriz, 2020). e-commerce has recently emerged, and is spreading rapidly. There is no doubt today that buying and selling via mobile devices plays a major role in companies budget around the world (Alkafagi, Salameh, & Abu-AlSondos, 2019; Blilat & Ibriz, 2020). M-commerce is expected to be the dominant trade pattern between firms and individuals (Salameh & Hassan, 2015). Most people don’t prefer going to markets, because m-commerce provides a variety of options and convenience for the consumer with a similar price of markets with more offers (Abu-AlSondos & Salameh, 2020). Developed countries, including European countries, have come a long way in the field of trust for the people in m-commerce context (Cui, Mou, Cohen, Liu, & Kurcz, 2020; Lestari, Maksum, & Kustandi, 2019; Luo, Li, Zhang, & Shim, 2010)
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