Abstract
The entire transport sector is experiencing disruption on a global scale due to a number of drivers. These include the drivers of technology, changes in governance structures, a range of environmental challenges, and the need to provide mobility and accessibility regardless of social status or income level. To realize socio-economically worthwhile investments in the transport system, particularly where new technologies are involved, fresh views of the economy and investment are needed. This paper explores the relationship between business models, value chains and business ecosystems, and demonstrates a meta-model for transport-related services that involve profound incorporation of new technologies. The meta-model consists of four elements: end customer value (value proposition to the end user), business value (shareholder value), collaborative value (business value to the supply chain) and societal value (value creation in the supply chain and control of negative externalities). The meta-model is tested with a case study.
Highlights
This paper aims to show the association between business models, value chains and business ecosystems as a hierarchical structure
By showing the hierarchy and logical architecture of a business ecosystem entailing value networks or chains and business models of the actors, this paper demonstrates – and hypothesizes – a meta-model for transport system services that involve the profound incorporation of new technologies
Business ecosystems have evolved from value networks – a devel opment that can be seen as a natural enhancement and enlargement of the conceptual space
Summary
The entire transport sector is experiencing disruption on a global scale due to a number of drivers. There are emerging issues related to transport poverty (Lucas et al, 2016) and the inclusiveness of the mobility system with regard to people’s acces sibility to it All of these issues – both their environmental and social aspects – pose challenges that call for new thinking in organizing the system, new technologies to improve accessibility and reduce environ mental damage, and new approaches to develop transport on a systemic basis. By showing the hierarchy and logical architecture of a business ecosystem entailing value networks or chains and business models of the actors, this paper demonstrates – and hypothesizes – a meta-model for transport system services that involve the profound incorporation of new technologies. The scope is limited to the transport system, it is not hard to identify features related to the presented generic models that would be applicable to any technology system context
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