Abstract
The economic crisis since 2008 and its social effects on European states and citizens gave a strong impulse to right-wing populist rhetoric and communication ranging from anti-Europeanism to welfare nationalism. The Internet, digital media and social networks play a crucial role in promoting these anti-discourses. Right-wing populist parties and movements successfully use new technologies in their communication strategies to attract young people in particular to their ideas and actions. The reasons for the growth of right-wing populism are multi-faceted and therefore require a multi-level and multi-disciplinary analysis. Among the strong democratization role of the Internet a parallel process could also be observed. New media and the Internet are a very much appreciated communication tool among parties who produce populist discourse of othering. Visually the national symbolic universe is also strongly presented on the front pages of the websites of the parties - the Bulgarian flag or other national symbols could be found on many of them.
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