Abstract
The new technologic developments have changed traditional media in different ways. New media which has been created by the new technologic developments has created new forms of distribution. Radio is one of the media which has been affected by new media. This article expresses how the radio industry and radio management have been effected by the technological changes and how new media has effected them. The study in the first part gives a literature explanation of new media and radio management history. In the second part it examines how the demand of the audience has increased in new media and how the traditional radio listening habits have decreased. The data collection method has been supplied from the official surveys done in the last ten years for the radio listening trends. At the end of the study there is a determination of how new media has affected the traditional radio medium and gives brief information of the new forms of distribution of radio with new media.
Highlights
Even if the radio media had been used as an intelligence and music device in its first period, it was the quickest, reliable and the most important device to getting news in World War 2
The ratio of reach to the radio corporations that conducting their activities in traditional way was % 27.82 in 2011 in 2013 this number dropped to% 21.53 as for the reach ratio of the radio corporations broadcasting via new media rose from % 15.99 to% 18.16 at the same time
New media has increased its share in advertisement expenses through 2000s but radio stations has had a loss.Until 2009 the radio stations’ share of the advertising revenue was significantly higher than the new media, this trend has changed in favor of the new media in few years
Summary
Even if the radio media had been used as an intelligence and music device in its first period, it was the quickest, reliable and the most important device to getting news in World War 2. When the importance of radio broadcasting has increased during World War 2, with the numbered 4475 law Media General directorate was established in 1943. With the law of 5392 numbered, it took a name of directorate general of press and the tourism in 1949 With this arrangement, it was aimed that organizing the radio broadcasting on the base of national and international level. In 1950’s basing on predication that article 5 law of wireless an official organization could be able to establish a transmitter and article 6 of law could be able to broadcasting, some of the radio channels which shortwave broadcasters started to broadcasting These corporations are: Istanbul Technical University(1946), Istanbul Technical School radio(1950), Istanbul University college of science radio(1951), Turkey(Ankara) Police Radio(1954), Ankara(Mamak) Military Radio(1960), Meteorology radio(1960), (Kocabaşoğlu,1980:286). At 2005 in Turkey the number of the radio who had a terrestrial radio license was 1090, this number had fell 1062 in 2010 and 1058 in 2012
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